In the fast-paced world of fresh fruit exports, timing is everything. Hoang Phat Fruit, a leading Vietnamese food exporter specializing in high-quality fresh produce, faced a common hurdle: the lack of reliable market intelligence. By adopting Tridge’s SaaS solution, Hoang Phat Fruit successfully transformed complex trade data into actionable insights, enabling smarter pricing decisions and optimized sourcing strategies.
Hoang Phat Fruit is a premier Vietnamese exporter dedicated to bringing high-quality fresh food to international markets. With a focus on excellence, they navigate the complexities of global trade to deliver the best of Vietnam's produce to the world.
For exporters of perishable goods like fresh fruit, information gaps can lead to significant losses. Before partnering with Tridge, Hoang Phat Fruit struggled with a lack of comprehensive market visibility.
"One of our most challenging issues before using Tridge was that we could not have good information at the right time," explains Nguyen Nam Phuong Thao, Sales Director at Hoang Phat Fruit. "So sometimes, we were going to lose opportunities."
The primary pain points included:
Hoang Phat Fruit turned to Tridge’s SaaS solution to bridge this gap. The platform provided them with crucial tools to navigate the volatile global market.
According to the team, Tridge provided "data about trade forecasting and competitor insights." This shift allowed them to move from guesswork to a data-driven strategy.
Key capabilities utilized:
“Tridge solution is innovative because it transforms comprehensive and complex market data into actionable insight. And it's very easy to use, understand, and implement for us.”
— Nguyen Nam Phuong Thao, Sales Director at Hoang Phat Fruit
See how Hoang Phat Fruit utilizes Tridge’s market intelligence to stay ahead of the competition.
After an extensive search for intelligence providers, Hoang Phat Fruit selected Tridge for its unique ability to simplify complexity.
The implementation of Tridge’s solution has led to tangible improvements in Hoang Phat Fruit’s operations.
"Tridge provides very good insight and clear choices," notes Thao. "So we can optimize our sourcing and exporting strategies in the future."
By integrating Tridge’s market intelligence, Hoang Phat Fruit has successfully digitized its approach to global trade. They have turned the challenge of "missing information" into a competitive advantage, ensuring that Vietnam's high-quality fruit reaches the world at the right price and the right time.
Do you want to optimize your pricing and sourcing like Hoang Phat Fruit?
