Jeju Island is known for its pristine environment and unique natural resources. However, for local SMEs, translating this local heritage into a global brand story is a significant challenge. The Jeju Business Agency (JBA) recognized that traditional export support was no longer enough. By partnering with Tridge to launch the Jeju Pavilion, JBA is now digitally transforming how Jeju’s "Green Food Tech" reaches the world.
The Jeju Business Agency (JBA) was established to promote the growth and competitiveness of SMEs in Jeju. Its mission is to connect Jeju's unique natural heritage and clean production environment with global opportunities. JBA aims to build Jeju into a trusted brand origin worldwide, strengthening the island's identity as a sustainable and innovative food hub.
For many Jeju food companies, the journey to global markets has been fraught with difficulties. Most are at the early stages of export and lack the resources for large-scale international promotion.
"While Jeju is well-known domestically, overseas buyers still need to familiarize themselves with Jeju-origin products," explains Yeonhee Jang, Head of the Export Promotion Team at JBA. "This presents an initial barrier to global market entry."
Furthermore, traditional offline support programs faced limitations:
JBA realized that to scale, they needed a digital-first solution that combined branding, buyer discovery, and measurable export outcomes.
JBA partnered with Tridge to create the Jeju Pavilion, a premium digital showcase aligned with Jeju’s "Green Food Tech" strategy.
"We recognize Tridge not just as a platform, but as a partner offering a comprehensive, data-driven export marketing model," Jang notes.
The Pavilion solves the branding challenge for SMEs by showcasing not just products, but the stories behind them—Jeju’s citrus heritage, Haenyeo diver culture, and clean nature.
How the Pavilion Connects Buyers and Suppliers:
“SMEs need nice packaging and branding that can set them apart. Tridge Pavilion incorporates the branding and marketing components that our companies need to compete globally from day one.”
— Yeonhee Jang, Head of Export Promotion Team, Jeju Business Agency (JBA)
Hear directly from Yeonhee Jang on how JBA is leveraging data and digital platforms to drive Jeju's global export growth.
The partnership is already delivering results. Currently, 10 Jeju food companies—spanning fresh produce (citrus), processed foods (fish cakes), and health products—are onboarded.
The digital transformation allows small producers to stand alongside larger players, giving them equal visibility to a global audience. The storytelling elements are resonating strongly with international buyers, proving that local heritage has global appeal.
JBA’s Future Goals with Tridge:
The collaboration between JBA and Tridge represents a major step forward in Jeju’s digital transformation. By moving beyond traditional support and embracing data-driven intelligence, JBA is ensuring that Jeju’s companies become more competitive, sustainable, and globally recognized.
“Together, Tridge and Jeju Business Agency are opening a new chapter for Jeju’s food industry — where heritage meets innovation, and local stories become global success.”
— Yeonhee Jang
Interested in sourcing from Jeju’s pristine environment? Visit the Jeju Pavilion on Tridge today.
