Tridge’s Tech Vision: Unlocking New Capabilities for the Agrifood Industry

At Tridge, we’re always pushing the boundaries of technology to bring the most cutting-edge solutions to the agrifood industry. On February 20, we had the pleasure of hosting VOKA, the chamber of commerce representing the Flanders region in Belgium, at our headquarters. This time, our Head of Backend Engineers, Stephen, took the stage—an unusual sight for someone more accustomed to working with lines of code than holding a microphone.

In this session, Stephen shared Tridge’s tech vision, highlighting how we are solving critical challenges in the agrifood sector through technology and domain knowledge. In this post, we’ll dive deeper into those challenges, our approach, and how Tridge Eye, our AI-driven agentic suite, is designed to address them.

From Data Aggregation to AI-Powered Decision Making

Now in our 11th year, Tridge has evolved from a data aggregator to a data processor, and now to an application provider that delivers actionable intelligence to businesses. We are on the verge of launching Tridge Eye, our AI-powered strategic intelligence software, which encapsulates this journey and brings data-driven decision-making to the agrifood industry.

So, what are the core challenges we aim to solve?

The Six Key Challenges in Agrifood Decision-Making

The agrifood industry faces numerous obstacles, but Tridge focuses on six major pain points:

1. Soaring and fluctuating prices
2. Lack of visibility into competitors and markets
3. Difficulties in diagnosing opportunities and risks
4. Overwhelming and fragmented data
5. Inefficient decision-making support systems
6. Limited time and resources to focus on data-driven strategies

In essence, agrifood companies struggle to make optimal business decisions due to a lack of supply chain visibility caused by information asymmetry.

Tridge tackles these challenges through five key assets:

1. Data-driven software solutions
2. Fulfillment services
3. A marketplace powered by a global community
4. Extensive global impact and reach
5. Technology enhanced by deep domain expertise

Introducing Tridge Eye: The AI-Agent Suite for Agri-Food

At the heart of this lies Tridge Eye, an advanced AI-driven suite designed to provide businesses with a strategic advantage by harnessing operational data, market intelligence, and cutting-edge AI technology.

To understand Tridge Eye, we must first explore the capabilities of Tridge Eye AI Agent that can be characterized as,

• Intelligent
• Autonomous
• Contextual
• Specialized

Among these, contextual and specialized capabilities are particularly critical for us. To truly support agri-food enterprises, AI must grasp the complexities of market dynamics and their specific implications for each business specific to agri-food.

The Five Roles of Tridge Eye

Tridge Eye orchestrates five roles into one system:

• Today’s Tridge Eye
  • Impact report – Curates reports on market events and their business impact
  • ‍Supply chain analysis – Analyzes risks, redundancies, and trends in supply chains‍
  • Purchase recommendations – Advises on the best timing for purchases based on historical market trends‍
  • Bespoke report – Provides personalized market insights tailored to each organization’s needs

• Future Tridge Eye ‍
  • Order management – Supports autonomous quotation submissions and purchase order submissions based on market conditions and organizational requirements

Some of these roles have already been introduced in Tridge Market Brief, our automated data curation feature that was launched at the end of last year. Report generation, supply chain analysis, purchase recommendations and Insight are among the first set of roles introduced with Tridge Eye.

With Tridge Eye, users can input their own data and compare their situation against the market for a precise diagnosis of problems followed by strategy recommendations. In future, Tridge Eye’s AI Agent will learn the patterns to ultimately automate the order management to submit quotations and purchase orders according to requirements and respective market conditions, driving operational efficiency and profits. 

A Decade-Long Journey to Intelligent Application

Our path to Tridge Eye has been built on years of technological and operational advancements, transitioning through three key phases:

1. Carrier Phase – Laying the foundation as a global data aggregator
2. Reactor Phase – Strengthening our intelligence and automation capabilities
3. Application Phase – Delivering AI-driven, organization-centric solutions

It hasn’t been an easy road. Managing extensive data coverage in the agrifood sector requires in-depth domain knowledge, rigorous source management, and constant monitoring. We've encountered countless challenges in data acquisition, learning through trial and error to refine our approach.

Beyond data collection, Tridge invests heavily in data processing, leveraging domain research, automation, and AI-powered analysis to extract meaningful insights. Our extensive coverage and AI-driven hyper-segmentation allow us to efficiently process massive amounts of market data, finally transforming into actionable intelligence rather than just raw data.

Why Tridge Eye is a Game Changer

With Tridge Eye, enterprise users can focus on what matters most—while we handle the data. Tridge Eye is designed to be seamlessly implemented into existing sales and procurement workflows because we believe that informed decisions start with deep insights.

Users will be able to:

• Manage deals, purchases, and quotations—all within our service
• Use seamless migration tools for a smooth onboarding experience, even without full migration from day one
• Stay tuned with deeply analyzed market insights-minimizing the work required to interpret raw data 

At its core, Tridge Eye is built to be an organization-centric AI, ensuring that each company receives the best tailored recommendations for its unique circumstances.

• Beyond deal-making—it empowers executives, directors, and team leaders with a holistic view of trade performance and market positioning.
• Interactive reports & chat-based AI interactions—businesses can assess employee performance and measure their impact with clarity and precision.

Addressing VOKA’s Tech Aspiration

Tridge’s Tech Vision session was successfully closed by an active exchange between Stephen and the delegates of VOKA through a Q&A session. Driven by genuine interest and intellectual curiosity, VOKA delegates dived into learning more about Tridge’s expertise in data technology and its business applications. We hope this event will spur fruitful conversations on future tech collaboration with Belgium entrepreneurs, not limited to agri-food. In fact, technology is universal.

Unlock New Capabilities with Tridge

Tridge Eye represents our commitment to bridging global agrifood markets and driving sustainable growth strategies. Unlock new opportunities and maximize profitability with Tridge.

Learn more about Tridge Eye.