If you’re based in North America, you’ve probably seen the logo above plastered on products in your local grocery store, wondering what exactly the label entails. This Non-GMO Project label is a certification signifying that the product contains ingredients with less than 1% of genetic modification. Behind the operations & execution of these labels is The Non-GMO Project, a non-profit organization headquartered in Bellingham, Washington. Given research that many consumers both want to avoid GMOs in their food and actively seek out non-GMO claims on pack, the Organization’s mission is to provide verified non-GMO choices for consumers by preserving and building sources of non-GMO products.
In our partner meetings with the Risk Analysis (RA) team of the Non-GMO Project, their expressed pain point amidst their search for a data provider was this: no agricultural data platform had both their desired data coverage and the necessary credibility needed for their risk assessment operations. Giving ear to the product data scope and features the Organization were seeking, our Customer Success Team knew we could be a core part of their solutions.
During the demo session, our Customer Success Team highlighted our platform’s Production Data feature, understanding that their Risk Analysis processes centered around current and historical production data.
The Certification Organization was immediately able to articulate how Tridge’s Data platform would be distinctively useful to them. What appealed to them was not only our data coverage and credibility, but also our display of data. As researchers and risk analysts, the Non-GMO Project found Tridge’s visualization of the global production market share – presented through graphics delineating a product's market share and production metrics — to be an essential feature for quick decision-making.
The Explore Data tab — a visualization tool that shows the evolution of a given product’s production volume per country — in the Production Data tab was another feature of interest for our partner. Since it is critical for our partner to take historical production data into account for their risk assessments, the Explore Data tab’s visual representation of growing and dwindling production rates over time served as a key and easy way to absorb, then utilize, our information daily.
This demo session of our platform and data coverage was all the Organization needed to decide to onboard with Tridge Intelligence & Data as an Enterprise User. Now a 2-year partner with Tridge Intelligence & Solutions, the Non-GMO Project has been able to experience and testify about how our platform has been instrumental in discovering new business opportunities. Our partner has now verified more than 60,000 products from over 3,000 brands and continues to carry out their mission to provide verified non-GMO choices for the daily consumer.
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