“I believe that technology and human insight together can redefine Thai Agriculture industry”
Joining a global company like Tridge is an exciting challenge, and every new hire brings fresh insights into our dynamic environment. In this interview, Pi Jammor, a newly joined Account Executive in Thailand, shares his journey of transitioning from international agriculture trade to Tech Sales.
Pi’s experience highlights what it’s like to work in a truly global team, how structured onboarding supports new hires, and why adaptability is key to success at Tridge. If you're curious about the Tridge experience, his story offers a great glimpse into what it means to be a Tridger.
Let’s dive into his journey!
Q.Hi Pi! Could you introduce yourself?
▶ My name is Pi Jammor, and I am based in Bangkok, Thailand. I have been with Tridge for nearly a month now. Time flies so fast! I work as an Account Executive for platform sales in Thailand. I have over 11 years of experience in International Trade sales, specializing in packaging, food and the agricultural industry. My role is to make a presence and introduce Tridge Solutions for Enterprise and also SMB companies here in Thailand.
Q. Looking back at your previous experiences, what aspect of your past role do you think prepared you best for your current position at Tridge?
▶ In my past experience, I talked to many buyers from different countries and learned how to understand their needs. I also had to find new customers, build trust, and close deals. This helped me get good at sales, communication, and working with people from different cultures.
Now at Tridge, I use these skills to connect with buyers, explain our platform, and help them find the right solutions. My experience in international food and agriculture trading also helps me understand the market and what buyers are looking for. The experience is very valuable now for me since I can navigate the market better and “talk the client’s language”, I would say.
Q: From your previous experience, it seems like you have worked in food and agriculture trade, but this is your first time in Tech Sales. That must have been a big challenge. What led you to transition into Tech Sales, and why did you choose Tridge?
▶ That is true, I do not have experience working in Tech Sales not to mention selling a trading platform. But what attracted me is Tridge’s global reach and strong market intelligence that makes it different compared to the rest in the industry. With the huge network of buyers and suppliers worldwide, Tridge connects the gaps in food and agricultural trade, providing transparency and efficiency. I believe this strengthened the support to local businesses in Thailand ensuring them to be connected to much greater opportunities and driving positive change in the industry.
With my previous position in food and agriculture trade, I believe that this role is not just about selling a digital product. I see my role as providing valuable insights and being a consultant in the Food and Agriculture industry here in Thailand.
Q. Tridge is a Korean company, but you also mentioned that it is a global company. What does it mean to work in a global environment?
▶ Yes, Tridge is a Korean company, but it truly feels global. We have teams and partners worldwide, spanning different time zones, cultures, and communication styles. That’s actually one of the reasons I joined Tridge—it’s exciting to work in an environment where I can collaborate with people from diverse backgrounds, learn from their experiences, and share my own perspectives.
Of course, working in a global team also comes with challenges. People have different ways of communicating, so active listening is crucial. When I first joined Tridge, my manager, Mr. Joon, pointed out that I tend to speak too fast—something that came naturally from my previous role. I quickly realized that in a global setting, I need to slow down, listen carefully, and ensure clarity before responding. Since English is my second language, I also make an effort to ask questions if something isn’t clear.
Despite these challenges, the fast-paced, innovative, and supportive culture at Tridge makes collaboration seamless. The team is dynamic, and everyone works together to solve challenges, making global trade more transparent and efficient. I've learned that effective collaboration isn’t just about discussing—it's about understanding. By adapting my communication style and being open to different perspectives, I’ve been able to work effectively across regions and contribute meaningfully to the team.
Q. Earlier, you mentioned that this is your first time in Tech Sales. Based on your direct experience so far, what is Tech Sales like?
▶Tech Sales has been a very interesting experience for me. At first, I thought it would be very different from my previous sales roles, but I quickly realized that the core skills are the same, I need to know the customer needs, build trust, and provide solutions. The main difference is now the product is a platform.
One thing that surprised me about Tech Sales is how much it focuses on providing value to the customer rather than just selling a product. Before joining, I thought Tech Sales would be mainly about pitching products and closing deals. But at Tridge, it’s more about understanding the customer’s business, identifying their challenges, and showing them how our platform can help them to gain benefits from it. I was also surprised by how data-driven the sales process is. In traditional sales, decisions are often based on relationships and negotiations. Tech Sales in Tridge uses market insights and analytics to guide conversations. This makes the discussions more strategic and helps customers see the real impact of using the platform.
Q. What do you think are the key competencies required for Tech Sales?
▶ Tech sales requires a combination of strong communication skills, market knowledge, adaptability, and consultative selling. Listening is very important because you would need to carefully understand the client’s needs and issues. For example, during my first call with a customer, instead of directly asking about their marketing budget, I inquired about their participation in trade shows and their relevant costs. This allowed me to know about their spending capacity and pain points naturally through their stories. Additionally, tech sales requires adaptability, especially working in a global environment. Since joining Tridge, I've been working independently while making sure my goals are aligned with the team. Another key competency is a growth mindset. Success in tech sales comes down to having a consultative approach, eager to always learning, and strong self-discipline qualities as I continue to refine in my role at Tridge.
Q. Your first month must have been quite different from when you first started. Can you share your experience with Tridge’s hiring process?
▶ From the beginning, Tridge stood out as a company that takes a thorough and thoughtful approach to selecting candidates. The recruitment team carefully reviewed my experience and reviewed if it is potentially fitting with Tridge’s dynamic environment. One of the aspects I appreciated most was the consistent communication from Tridge’s Global Recruiters. They provided timely updates at every stage, addressing any questions I had and making the recruitment awesome. The recruitment process and recruiters have been communicating through various communication channels like emails, video calls, and regular check-ins. This shows that Tridge values transparency in its hiring process.
Before joining, my first impression of Tridge was shaped by its website. The Tridge.com reflects a company that is both innovative and adaptable. The platform shows Tridge’s global reach and technology-driven approach, reinforcing the company’s commitment in reshaping global trade. Once I joined, this impression was confirmed for sure! Tridge operates in a fast-paced, forward-thinking environment where flexibility and innovation are embedded in its culture.
Q: During the hiring process, was there a moment when you thought, ‘This is the company I want to work for’?
▶ Yes, there were definitely moments when I thought, ‘This is it, I found the company I want to work for.’ It was during my interview process when I realized how globally dynamic and structured Tridge is. What stood out most was Tridge’s global and fast-paced environment. The company trusts their employees and gives them a chance to work on high-impact projects from day one. Tridge also invests in its people. The hiring process wasn’t just about filling a role—it was about bringing in individuals who align with the company’s mission and long-term vision.
Beyond that, the flexibility and trust Tridge gives its employees are a big appeal. It gives the individuals ownership of their work while being supported by a team that values collaboration and results. Knowing I would be part of a company that prioritizes growth is an easy decision for me to make.
Q: How was your first week of onboarding?
▶The onboarding sessions were very well-structured and made me feel prepared from day one. Just like there are Global Recruiters, Tridge has a dedicated team responsible for onboarding. They took charge of the entire process, making sure everything was clear and organized. On my first day, the onboarding trainer introduced the curriculum right at 9 AM my local time, setting the tone for my start in Tridge. Even just hearing the program, I could tell it was well-planned and designed to help new employees to quickly understand the company, the role, and how to succeed.
The sessions covered everything step by step, making it easy to follow and engage. It provides an overview of the platform, introducing Tridge and a very thoughtful task for us to review. It was great to see how much effort Tridge puts into making sure new hires feel supported and ready to contribute right away.
Q: If you were to describe Tridge's onboarding in one sentence, what would it be?
▶ That is an easy one. The onboarding sessions were engaging and well structured training plans organized for new joiners.
Q: What were some key onboarding elements that helped you settle in?
▶ One of the tasks assigned during onboarding really helped me understand my role and how I would contribute to Tridge. The tasks allow me to be more prepared for my market and what I should be ready before approaching a client. The trainers provided me with a terminology book that was very useful. It gave me clear explanations of industry-specific terms, making it easier to follow discussions and communicate. For example, when I first heard about TDS, I could quickly look it up and understand its relevancy to my work.
After the onboarding sessions, my team also played a big role in my onboarding with their unofficial training. They have walked me through Tridge’s solutions and even guided me through the demo process. Their support made it much easier for me to settle in and start contributing quickly.
Q. Any memorable experiences or funny moments from your first month?
▶ Well quite recently I had the opportunity to handle a deal and made my first pitch. I was both excited with the opportunity but also nervous to talk with the client. The support from my manager gave me confidence.
Q. What was your first big 'aha' moment at Tridge—when something clicked, and you felt truly part of the team?
▶ My first big 'aha' moment at Tridge was when I joined a team discussion about a potential deal. As we brainstormed strategies, I realized how open and collaborative everyone was. When my input was not only heard but also built upon, it made me feel like I was truly part of the team. That was the moment I knew I belonged here.
Q. How would you describe the way Tridge members work?
▶ Entrepreneurship and professionally disciplined. Tridge members has been highly adaptable to new challenges every day and proactive in generating their own ideas. Independence is key, as you would plan not only for the current week but also for the weeks ahead.
Q. What are the top 3 words you’ve heard the most at Tridge so far?
▶ Data and AI, along with information, are the three terms I hear most often. You can say data and information are quite similar but it is frequently emphasized. Additionally, my manager often says, 'Good job' and 'Keep up the great work” as well.
Q: What's your goal and inspiration for the sales team now?
▶ I want to see Thailand’s agriculture sector evolve and improve, and I believe Tridge can provide me with the insights and tools to help drive that change. Many businesses in Thailand, such as coconut and longan farms, have been passed down for three generations, yet they continue operating in the same way without significant progress. This lack of innovation and growth is one of the main reasons I joined Tridge—I want to be part of the solution and contribute to a better future for Thai agriculture. I believe in providing real, tangible value—I don’t want to approach a company, have them pay for the service, and then see them struggle to generate business. That’s something I strongly disagree with. My goal is to ensure that customers see genuine benefits and growth opportunities through Tridge
What truly inspired me was learning about Mr. Shin’s journey from a Trader to where he is today, as highlighted in the Fulfillment Deck. His story resonates with me, and it motivates me to make a meaningful impact in Thailand’s agriculture industry.
Q: Tridge is known for its fast-paced and innovative work culture. What kind of mindset do you think is most important for success here?
▶ As I keep on saying, to succeed at Tridge, you need to have an adaptable mindset and a strong drive for high performance. The fast-paced environment requires you to quickly adjust to new challenges, learn continuously, and take ownership of your work. You need to have ambition and keep a drive and hunger for it. Being proactive and discipline is key to keeping up with Tridge’s dynamic and innovative culture.
Q: If you were to go back in time and give yourself one piece of advice before joining Tridge, what would it be?
▶ If I could go back in time, I would tell myself to embrace the Tridge environment from day one and be proactive in learning. Tridge moves quickly, and taking the initiative to ask questions, seek feedback, and adapt to new challenges is essential. The more you engage with the team and the resources available, the faster you’ll grow and succeed here.
Q: What advice would you give a future candidate who is looking to build their career in Tridge?
▶ You should never stop learning. Having a tech background or extensive experience in the industry doesn’t automatically guarantee success at Tridge. The company operates with many dimensions, and to thrive here, you need to continuously learn, adapt, and grow. At Tridge, it’s essential to approach every day with curiosity and an open mind. Instead of seeing the glass as half full, you should see it as half empty—there’s always more to discover, improve, and achieve.
