Customer Stories
Customer Stories

Enhancing the tea industry: How Damtuh used data to improve sourcing and expand exports

Nov 28, 2023
8 min read

Explore the case study of Damtuh, South Korea's premium tea leader, and their collaboration with Tridge. Learn how data-driven strategies optimized price negotiations, expanded exports, and fueled growth. 


Damtuh is a leading premium tea company in South Korea with over 40 years of experience in processing and selling traditional tea products. As their estimated revenue was around 61.8 billion KRW in 2022, the necessity to further optimize their business operations and expand their market reach became evident.

Credit: Damtuh


Damtuh was interested in optimizing both their sourcing and selling strategies by diversifying their exporting business and implementing data-led purchasing decisions. 

The export team was keen on broadening their market reach and exploring more export channels. They were currently selling their products overseas, but wanted to improve their existing sales strategy. 

Simultaneously, the purchasing and development teams were in the process of procuring walnut and almond products for their signature Yulmucha tea. They relied on relationships with long-standing import companies which occasionally led to unexplained price increases in ingredients. Thus, the team wanted to analyze local conditions and negotiate prices based on data to reduce purchase costs. 

Credit: Damtuh


To address these challenges, Tridge offered a structured set of solutions designed to meet the evolving needs of Damtuh:

Better networking and supplier visibility

Tridge demonstrated the versatility of their networking and supplier-led solutions, showcasing its utility not just for small businesses but also for large product exporters like Damtuh. Through a robust social marketplace of key players in the agribusiness industry, Tridge provided a diverse list of global retailers and wholesalers, highlighting the potential for networking and expansion of Damtuh's exporting opportunities. 

Credit: Damtuh

Data-centric approach to optimize purchasing

Tridge proposed a strategy that involved both a broad analysis through market intelligence and granular information through Transaction Data to foster strategic decision-making. With insights and intelligence Damtuh could assess local market information like crop conditions to make better purchasing decisions. 

Tridge Transaction Data

By integrating Transaction Data, Damtuh’s procurement team verified prices and volumes of raw materials before making purchases. Additionally, Damtuh could view actual exporters and importers of goods, resulting in a list of verified overseas suppliers and eliminating the need to attend physical exhibitions. Armed with this information, Tridge encouraged Damtuh to increase their proportion of direct sourcing to achieve true cost reduction.  


The partnership between Damtuh and Tridge initiated a phase of steady progress, leveraging data to enhance operations and expand market reach. Damtuh recognized the value of Tridge's services in not only aiding cost reductions but also expanding their export channels. 

Looking ahead, both parties anticipate that Tridge’s marketplace and data services will continue to produce even better results. Damtuh was able to see the effectiveness of Tridge's full-packaged services to enterprises involved in both imports and exports and stands as a testament of leveraging data for achieving long-term growth. 

“Through Tridge’s data, Damtuh not only reduced costs but also received help in expanding export channels.”

Jeong Tae-won

Director of Development at Damtuh

Credit: Damtuh

Key Takeaways: 

  • Damtuh leveraged data to overcome sourcing challenges and negotiate better ingredient prices
  • Tridge Social Marketplace expanded Damtuh's global exporting business and supplier visibility
  • Transaction Data enabled Damtuh to make informed purchasing decisions and achieve cost reduction
  • The partnership exemplifies the power of data in enhancing operations and driving long-term growth

Get started with Tridge's Data & Analytics

To see how Transaction Data can help optimize costs and maximize profits for your business, connect with our sales team for a demo.

Download a PDF of this case study through the links below:


Korean (한국어) 

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