Tridge Stories
Tridge Stories

Driving agri-food success with competitive data analysis

Sep 1, 2023
7 min read

By leveraging the power of data through competitive analysis, agri-food suppliers can expand market reach and identify opportunities for growth. 

At a glance:

  • Suppliers face a wide array of challenges and uncertainties in the ever-changing agriculture industry.
  • Data continues to redefine business — something that agri-food suppliers can take advantage of. 
  • Through competitive analysis, suppliers can assess market opportunities and competitor prices and supply chain visibility.

With uncertainty around cross-border trade regulations, rising inflation, and consumer prices, it’s crucial for agribusiness suppliers to gather and evaluate numerous data points to understand the current landscape. With the prevalence of big data in almost every part of the industry, success hinges on leveraging much of these insights to gain a strategic edge over competitors. By unlocking the power of data, suppliers can position themselves as industry leaders and conduct thoughtful research to obtain greater market share and profitability.

In this article, we will delve into the world of data-driven competitive analysis for suppliers in the agri-food industry. By examining information such as global prices, trade, and transaction data, businesses can unlock valuable insights into global market trends and competitor pricing strategies. Armed with this knowledge, suppliers can make informed decisions that optimize pricing, supply chain, and their overall business strategy.

Starting with the research 

Effective research in agribusiness relies on gathering and evaluating industry-specific data to attain a comprehensive understanding of the market landscape. By combining multiple data from a variety of sources, suppliers can uncover valuable insights that inform their decision-making process.

To conduct data-led benchmarking, suppliers need to start by researching a wide range of industry data, including global pricing information, market trends, and trade data. This information can be collected from sources such as government agencies, industry associations, research firms, and online platforms. Once the data is collected, it needs to be reviewed using analytics tools to extract meaningful insights and identify patterns and trends.

One of the main components of effective competitive analysis is identifying the key players in the industry and understanding their strengths and weaknesses. By analyzing information related to pricing, trade, revenue, and product offerings, suppliers can achieve new insights into their competitors' strategies and positioning in the market. This information can help suppliers identify gaps in the market and develop strategies to differentiate themselves from the competition.

By analyzing information on both international and domestic prices, suppliers can identify opportunities to optimize their selling strategies and secure a competitive advantage. 

Limitations of data for assessing competitors

While competitive analysis offers numerous benefits for suppliers, it also comes with its own set of challenges and limitations. It is important for suppliers to be aware of these challenges and take them into account when conducting their research.

One of the main challenges is ensuring the availability and quality of data. Suppliers may face difficulties in accessing accurate and up-to-date data, particularly in emerging markets or niche segments. The quality of data can also vary, making it essential for suppliers to validate and verify the data before drawing conclusions or making decisions based on it.

Even when suppliers have access to high-quality data, the interpretation and actionability of that data can present challenges. Analyzing data requires expertise in data analytics and statistical techniques to draw meaningful insights. 

Businesses also need to ensure that the data they collect and analyze is handled securely and in compliance with relevant regulations. This includes implementing robust data protection measures and obtaining necessary consents from individuals or organizations whose data is being used.

The benefits of harnessing data

While there are a number of data points to consider, analyzing granular information such as pricing and trade data is necessary for ensuring that suppliers get ahead. By understanding how competitors price their products and position them in the market, suppliers can ensure that they make smarter decisions about their own pricing and product strategy. It also provides insights into market trends and insights, allowing suppliers to identify emerging opportunities and threats. By monitoring data, suppliers can stay ahead of the competition and proactively adjust their strategies to capitalize on market shifts.

Assessing information like pricing data can help suppliers optimize their revenue strategies. By analyzing competitor pricing, suppliers can ensure that their prices are in line with what other key players in the industry are charging, while maintaining healthy profit margins. Additionally, data on price elasticity can inform sales strategies, helping suppliers find the right balance between volume and profitability.

Furthermore, data can enable suppliers to improve their inventory management. By understanding trends and demand patterns, suppliers can optimize their stock levels, minimizing wastage and reducing storage costs. This data-driven approach helps suppliers maintain a lean and efficient supply chain, ultimately improving their overall profitability.

How to use data to get ahead 

As we’ve seen, there are several data-driven methods that suppliers in the agri-food business can employ to stay ahead and obtain greater market share. Here, we’ll look at some of the key strategic approaches that suppliers can use to gain better insights into their competitors’ activities. 

Direct price comparisons

By examining transaction data, suppliers can directly compare prices and benchmark themselves against their competitors. For instance, a fig supplier in Turkey could analyze data which uncovers details around importers, unit price, volume, and destination country. By narrowing down the details, suppliers can get a one-to-one comparison of the product and pricing of their competitors while also viewing prices across the market. Armed with this knowledge, suppliers can make smarter decisions around their pricing strategy and optimize their bargaining power. 

Transaction Data chart showing transactions by HS products, type and exporters 

New markets and customers 

Another way suppliers can utilize transactional information is by examining both export and import data, obtaining better visibility into supply chains. This type of data shows where companies are sourcing and selling their products to, which could help suppliers discover new buyers and sellers. WIth greater visibility into competitors’ supply chain, suppliers can also identify inefficiencies in their own operations and pinpoint areas they might cut costs to improve profitability. 

Transaction Data chart showing export trends by country

By analyzing import and export trends, suppliers can identify countries with high demand for their products. This can also reveal insights into trade barriers, such as tariffs and quotas, helping suppliers devise strategies to mitigate these challenges.

Transaction Data chart showing monthly export trends by exporter

Competitor supply chain visibility 

Transaction data can also reveal insights about competitors by providing visibility into their supply chain, revealing where they are buying and selling their products to. For instance, if a supplier sees that a competitor is sourcing additional types of fruit from another country, they could be in the process of expanding their product portfolio. With greater transparency into a competitors’ holistic supply chain, suppliers can get ahead of their competition and enter new markets or preemptively shift their product strategy. 

By studying competitor pricing and product portfolio, suppliers can identify niches that are underserved or where they can offer unique value propositions. This allows suppliers to stand out from the competition and attract new buyers who value their offerings.

Empowering agri-food suppliers with data-driven competitive analysis

Strategic competitive analysis has the power to transform the way suppliers operate and thrive in the marketplace. By leveraging data to gain insights into the market and their competitors, suppliers can make informed decisions that drive growth and success. From optimizing pricing strategies to enhancing product positioning, thoughtful analysis enables businesses to stay ahead of the competition, identify untapped market opportunities, and achieve greater market share and profitability.

As the agri-food industry continues to evolve and become increasingly competitive, using  modern strategies will play a pivotal role in shaping the success of suppliers. By embracing data and investing in the necessary tools and expertise available at their disposal, suppliers can unlock new information and position themselves as industry leaders in the dynamic landscape.

Learn more about how to transform your agribusiness with Transaction Data.

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